What makes you tick? As for me, it varies; but recently I got a new project that really floated my boat, as they say. Some of my work as a graphic designer is routine, run-of-the-mill stuff, so I get pretty excited about something a bit different that challenges my creativity. I crave such opportunities and run with them. This time believe it or not it is a job designing a housecleaning website. They need a strong graphic on the landing page. This will be fun I thought. I want something that represents girl power to the max.
I worked on a couple of samples before I got it right. I wanted the image to please the client at first glance so I would not have to offer others less eye-catching. Picture a superwoman version of the classic, old-school housewife sporting a big skirt and heels with roast in one hand and a vacuum in the other. They used to show these women with perfectly-permed hair and a good dash of makeup.
This is a great retro image that hasn’t been done to death. It will make a cool female logo for The Vacuum Challenge website. It is a modern-day reference that people will get immediately. It is a bit mocking, but that is what makes the point. We used to associate women with the vacuum cleaner, never men. If we saw a man with such a product, he was selling it door to door.
A superwoman is today’s take on people who fend for themselves and don’t hire a cleaning lady. That is for the elite now as it was in the old days. Women are busy now and need to work fast with the latest state-of-the-art appliances. Housecleaning is a chore but one that can be executed more easily with modern products. This is the message of their Facebook community too. A superwoman is in all of us gals. She can sew, cook, vacuum, take care of kids, mow the lawn, and rake the leaves all before work. Ha! This is what people think. But at least we can approach this kind of perfection with help.
I created my version of the actual Wonder Woman since that is a trademark not available to just anyone. It is pretty close, but different enough to pass muster. You can’t miss the reference. It is not too cartoonish and not to realistic either. I have created a good balance to suit the taste of the website viewers. I used the usual colors of red and blue and added the requisite details of the headpiece, ornate body suit, and smattering of white stars on blue high- rise shorts. While this famous lady is pure glamour what with her long flowing locks, gold belt, and red earrings. You will have to see mine and compare. It is not exact, but not a bad takeoff on the original.
The client loved the concept and saw the implication of female empowerment. Ladies, this is the new you.